PRACTICE
H74P is an evolving post-natural practice rooted in the aesthetics of collapse and the detritus of late capitalism.
Drawing on a background in landscape architecture, art history, and brand design, Hez assembles objects and messages from the ruins of both nature and culture: pinecones spray-painted in unnatural hues; chopped, commercially grown pine trees reconfigured as absurdist totems; salvaged construction waste fashioned into crude directional arrows, scrawled with immediate but bewildering directions.
These works confront the viewer with artefacts of a system accelerating past its ability to sustain life—natural forms turned industrial symbols, functional systems made dysfunctional, language reduced to command and noise.
Diagnosis not decoration - each object exposes the systems we’ve broken, the behaviours we excuse, and the natural world we’ve redesigned for speed and spectacle.
At once darkly comic and deeply critical, the practice inhabits a post-natural condition where evolution, ideology, and irony blur.
The materials carry history; the words deliver warning.
Nothing is neutral.
ABOUT
H74P is the work of Hez (b.1974), a New Zealand/British artist with a background in landscape architecture, art history, and brand design. After studying at Harvard, he has spent decades building ideas and identities for brands and businesses—now he works with what’s left behind.
Using discarded materials—pinecones, chopped tree totems, salvaged canvases, building site waste—he makes sculptural and text-based objects that question progress, behaviour, and collapse. Spray-painted arrows. Recycled commands. Shouts from the ruins.
Each piece is signed H74P: Hez, 1974, Present